The Final Copy of Ilon Specht

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From two-time Oscar winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined L’Oréal’s iconic “Because I’m Worth It” slogan in 1973, creating a four-word feminist manifesto that, against all odds, changed advertising forever. (Source: Ben Proudfoot and Breakwater Studios)