TedTalk: Is Big Data Killing Creativity?

Many individuals are wondering why data-driven platforms such as Netflix, Amazon, and Google are becoming so successful at generating creative content. In his talk, Smith explains how the ability of these platforms to promote content to customers with unique preferences has led to creative freedom within the industry.

Michael Smith is a professor from Carnegie Mellon University. As Professor of Information Systems and Marketing and the Co-Director of the Initiative for Digital Entertainment Analytics (IDEA) at CMU, Michael Smith’s research uses econometric techniques to analyze firm and consumer behavior in markets for digital information and digital media products. Find more TedTalks here.